Virgin Pulse is the leading digital-first health and wellbeing company that empowers organisations across the globe to activate populations, improve health outcomes, and reduce spend in an era of accelerating cost and complexity. They impact over 100 million people across 190 countries by helping Fortune 500, national health plans and many other organisations implement wellbeing solutions. We supported them with the launch of resources designed to encourage people to become more active.
We created an on-demand library of 34 fitness and wellness sessions for their digital wellbeing solutions. The content, filmed in our Studios, was designed to fit perfectly with the target audiences and the brand positioning and encourage members to enhance their fitness and wellbeing, no matter where they are on their journey. As a global brand, the sessions had to be appropriate for use within many different cultures, accessible across all languages and suitable for all abilities. We worked very closely with Virgin Pulse in the pre production stage of the project to ensure we recruited the perfect instructors, selected the right style of music and designed a minimal yet premium creative style treatment.