David Lloyd | Photography
Creating a Powerful Connection with Members
David Lloyd Health Clubs is Europe’s leading health, sport and leisure group, with 123 clubs across the UK & Europe. Their visual identity had been inconsistent and did not reflect their personality. They required photography that breeds familiarity and creates a connection with their members. Since 2018, we have worked with them to build a library of imagery that visually represents each of their key products and services.
To tackle the underlying brand challenges and deliver consistent imagery, we covered all aspects of pre-production, production and post-production. Their photography style is natural, bright and genuine, so we look to capture real-time moments between models to present positive impressions. Their brand is positioned as the premium health club operator within the market, so we want to show off their range of facilities and members enjoying themselves. We consider close-ups, wide shots and use height to capture interesting angles and creative outputs that bring the brand to life.