A dynamic app demo video to position SimpleTherapy as a leader in digital MSK care.

Project Overview

SimpleTherapy approached us to create a new app demo video that would clearly communicate their innovative approach to musculoskeletal (MSK) care. The aim was to position SimpleTherapy as a leader in digital MSK health by showcasing the platform’s flexibility, clinician-led approach, and cutting-edge technology, while making the content engaging and relevant for multiple audiences.

Project Solution & Execution

We developed an app explainer video that combined app UI demonstrations, filmed exercise sessions, stock footage, and bespoke animation. This approach created the right balance between credibility and visual engagement—showcasing both the platform’s beautiful branding and its technology-first innovations, such as ergonomic assessments and gender-inclusive pelvic health programs.

Working closely with the client on Figma, we refined the script and storyboard to ensure that key differentiators were clearly communicated:

• Multi-program flexibility for members managing multiple MSK needs at once
• 24/7 access to clinicians via messaging and helpline
• Licensed PTs at the forefront of care, supported by AI for personalisation and safety

To bring these themes to life, we:

• Integrated updated app screenshots and UI demonstrations
• Incorporated filmed exercise sessions and stock content to ground the story in real-world use cases
• Designed and produced bespoke motion graphics and animations to visualise complex ideas like the AI engine, ergonomic assessments, and clinical oversight

The result was a concise, visually dynamic video that communicates SimpleTherapy’s value proposition with clarity while balancing technology, clinical credibility, and human connection.