Parkinson’s UK

Changing Attitudes to Exercise

Project Overview

Parkinson’s UK, a leading charity dedicated to supporting individuals living with Parkinson’s, has long been at the forefront of groundbreaking research and ongoing support initiatives. Committed to finding a cure while ensuring the well-being of those affected, their mission is to help people to live as well as possible and make sure everyone understands the real impact of Parkinson’s.

Project Solution

In collaboration with Parkinson’s UK, 1FitLife has created a library of video content aimed at empowering individuals living with Parkinson’s to embrace and maintain active lifestyles. Recognising the diverse needs and experiences within the Parkinson’s community, our approach was comprehensive and inclusive.

We produced multiple series of activity videos designed to cater to individuals at various stages of Parkinson’s progression. These videos serve as a dynamic resource, offering tailored workouts suitable for individuals with mild symptoms, as well as those facing more complex challenges. By featuring patients who have been diagnosed with Parkinson’s in the filming, we ensured that the content is relatable and inspiring, fostering a sense of connection and understanding within the community.

Our latest project included creating a library of marketing assets tailored to inspire and motivate individuals with Parkinson’s to engage in physical activities. We are developing campaigns that highlight the benefits of exercise and promote various forms of physical activity suitable for individuals with Parkinson’s. These assets have been designed with activity partners in mind, to help build a supportive community where individuals with Parkinson’s, their caregivers, and activity partners can connect, share experiences, and provide mutual support.

Our holistic approach not only addresses the physical aspects of the condition but also nurtures a supportive ecosystem where individuals can manage their symptoms. As we continue to expand our content with Parkinson’s UK, we remain dedicated to making a positive impact in the lives of those affected by Parkinson’s disease.

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