Enhancing the wellbeing of the workforce

Who they are

Simple Therapy provide easily accessible healthcare solutions for well-being; both virtually and in person. Run by orthopedic physicians and physical therapists, Simple Therapy use their clinical expertise to promote better health in workplaces, leading to improved health and increased productivity. Through the support of artificial intelligence, Simple Therapy aim to revolutionise musculoskeletal care, by offering straightforward recovery pathways.

Why we did what we did

1FitLife aimed to capture Simple Therapy’s gentle exercises, in a way that conveys the clinical expertise involved in these exercises. These exercise videos will exist on Simple Therapy’s website and online platforms. Most of the exercises consisted of small, internal pelvic floor movements. As such, we faced the challenge of making these static exercises engaging and comprehensible for an online audience. 

How we did it

On set, we had a physiotherapist dialed in, to guide us through the exercises from a clinical perspective. In order to combat how static the pelvic floor exercises are, we ensured that all angles captured had some degree of movement. We used two cameras, one of which was a static and another on a jib. The jib allowed us to produce cinematic sweeping motions, while the still camera ensured we always had a safety shot to use in editing. 

During the editing process, we added small movements to the main camera angle, to make the content more captivating. To enhance the content further, we created sleek shape animations to further highlight body positioning and pace; this enables the viewer to perform the movements as accurately as possible. Importantly, a voiceover was also added for further clarity. We achieved this by transcribing SImple Therapy’s scripts and converting them from text to speech, using an AI voiceover.