Turning Expert Care into Engaging Digital Content

SimpleTherapy provides accessible healthcare solutions that support physical well-being both virtually and in person. Led by orthopaedic physicians and physical therapists, the company combines clinical expertise with cutting-edge technology to help people move better and recover faster.

As their long-term content partner, every quarter we produce a series of exercise videos that capture the precision and care behind SimpleTherapy’s clinically designed routines.

The exercises focus on subtle, sometimes internal pelvic floor movements, vital for recovery, but challenging to convey visually. The goal is always to make these gentle movements both engaging and easy to follow for an online audience, without compromising accuracy or clinical integrity.

Working closely with SimpleTherapy’s physiotherapy team, we combine medical insight with creativity to ensure clarity and visual interest.

Clinical Collaboration: A physiotherapist joins our shoots remotely to guide the team and verify every movement for clinical precision.

Dynamic Filming Techniques: Filmed in our Studios, we use a dual-camera setup, one static and one mounted on a jib, to create smooth, cinematic motion that added depth to otherwise static exercises.

Visual Enhancement: Subtle camera movement and on-screen graphics highlight form and pace, helping viewers understand positioning and technique.

AI Voiceover Integration: To complete the user experience, AI-generated voiceovers of the clinicians scripts are added to each session, providing clarity and scalability across all videos.