Making Movement Accessible for Everyday Wellbeing.

Holland & Barrett, a leading health and wellness retailer, is committed to helping people live healthier, more balanced lives. As part of their evolving digital offering, they set out to introduce short, accessible workouts within their app, designed specifically for beginners.

1FitLife partnered with Holland & Barrett to create a series of easy-to-follow, on-demand workouts that would help users build confidence, form habits, and integrate movement into their daily routines.
The content needed to feel approachable, supportive, and achievable, particularly for users who may be new to fitness or returning after a break.

The challenge was to create workouts that were simple without feeling basic, and motivating without being overwhelming, all while aligning with Holland & Barrett’s trusted, wellness-led brand.

We delivered a full end-to-end production process, managing everything from concept through to final delivery.

• End-to-End Production: From pre-production planning and scripting through to filming and post-production, we oversaw the entire process to ensure consistency and quality.
• Beginner-First Design: Each workout was carefully structured to be clear, manageable, and confidence-building, helping users feel comfortable from the very first session.
• Studio-Based Filming: All content was filmed in our studio, allowing for a clean, controlled environment that kept the focus on movement, instruction, and clarity.
• Clear, Guided Delivery: We worked with a fitness instructor to create simple instruction, calm pacing, and supportive tone, making it easy for users to follow along and stay engaged.

The final content suite delivered a series of short, accessible workouts that seamlessly integrate into the Holland & Barrett app experience.