Powering the Launch of Her Strength’s 28-Day Programme

1FitLife partnered with Her Strength, a fitness designed for busy mums, to create a full content package for the 28-day strength programme.

Her Strength focuses on empowering women to build confidence and consistency through realistic, time-efficient training. Our goal was to produce high-quality video and photographic content that captured Lucinda’s approachable style, inspired participation, and showcased the accessibility of her workouts.

We designed a content plan that combined expert-led guidance with storytelling, ensuring flexibility across web, app, and social platforms.

Product Promotion: Weekly intro videos, plan benefit segments, and “Tip of the Week” clips to keep participants supported and motivated throughout the 28 days.

Authentic Presentation: Lucinda spoke directly to camera, blending expertise with encouragement to make strength training feel achievable for every woman.

Flexible Assets: optimised for multi-platform distribution. A mix of portrait and landscape videos and a collection of stills for thumbnails, promotional imagery, and digital marketing use,