New Brand & Product Positioning
FITBAG is a connected fitness product created by Palestra. FITBAG enables you to exercise individually or online with a broader community. Developed with support from sports scientists, computer gaming experts and fight professionals. FITBAG measures the Power, Speed and Accuracy of the hits against professional drills designed for exercise and the development of muscle memory.
1FitLife was asked to create a new brand positioning, proposition against its competitors and brand look & feel in line with the Palestras vision and values.
This was achieved by 1FitLife undertaking detailed research of the market, its competitors and a strategy workshop. From this, we developed a clear product positioning, belief, promise & mantra. Then bringing all this to life through a new logo, colours, tone of voice, imagery style, and design elements. Once the brand was launched, we followed this up by creating marketing materials, including a brand product video and photography, as well as website assets.