Capturing Fierce Style, Attitude & Culture
FIREFIT aspires to be the world’s hottest boutique gym. Their inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body. We’ve helped bring their fierce style, attitude and culture to life through bold imagery.
Our brief was to create imagery to showcase 3 of FIRE Fit’s innovative classes. Our photography would be used across all marketing channels, to promote their new gym and overall brand image. Getting the style right meant a careful balance of fashion and fitness photography. To ensure the delivery of sleek, fierce and high key black and white imagery, the content was shot on a white cove in our Studio. From casting models to styling, and set design to image capture, we covered all aspects of pre-production, production and post-production to set the perfect direction.