Dance Video Production for English National Ballet

Project overview

English National Ballet (ENB) is one of the five major ballet companies in Great Britain. Their video on-demand platform, ENB at Home, offers world-class ballet documentaries, performances and training. The success of this platform throughout lockdown created demand for more, and from this, BalletActive was launched.

BalletActive delivers a library of training and classes from the professionals at English National Ballet for everybody to enjoy at home. Our brief was to create a promotional video for BalletActive showcasing people of all abilities and ages, using the platform to learn ballet in the comfort of their own home.

Project Solution

Since the BalletActive classes include yoga, pilates, ballet, contemporary dance and flamenco, it was important to recruit models with expertise in all areas, to showcase individuals successfully following the online series at home. Blending our skills in video production, storytelling and design, our creatives worked on the storyboard, the location and the styling to bring the product to life. This end to end approach to content creation ensured the campaign was on brief, on time, and on budget.