AECC University College
Creating the AECC Brand Identity
AECC is a specialist health sciences university, delivering high quality education, research, clinical and consultancy services in chiropractic, physiotherapy, psychology, sports, exercise and health science, radiology and imaging sciences. They have recently opened a new Integrated Health Centre, Clinical & Rehabilitation Services, specialising in helping people move forward with their care. We established the Clinical & Rehabilitation Services’ brand identity, competitive position and creative direction to support the launch of the centre.
Through facilitating brand workshops and working closely with the centre’s stakeholders, we defined their ambitions, KPIs and USPs. When compared to their competition, their multidisciplinary approach to healthcare means patients will meet the right specialist at the right time, with the right care. It is this message that we have communicated in the visual and verbal identity of the brand. For their launch in October 2022, our creatives designed brand guidelines, print and web assets. Since then, we have worked on a number of campaigns and event material, designed specifically to the needs of their different target markets.