Capturing Confidence for Every Body

Project Overview

Total Fitness is one of the UK’s leading health club brands, with 15+ clubs across the North of England and Wales, and over 100,000 members, Their belief is simple but powerful: Everybody is better fitter. They promise to provide the spaces, experiences, and community that empower every member to achieve more than they thought possible.

Since 2018, 1FitLife has partnered with Total Fitness as their long-term creative content partner, producing a diverse library of photography and videography used across brand campaigns, digital platforms, and in-club environments. Together, we’ve created content that celebrates real members, showcases the full breadth of their facilities, and strengthens the emotional connection between the brand and its community.

Project Solution

Our ongoing work with Total Fitness spans a wide range of creative projects, from capturing the energy of family and junior fitness sessions, including baby swim and multi-generational workouts, to producing the full suite of marketing assets for the launch of their new Women’s Only Gym. We’ve also developed a rich library of swim, spa, and wellness content that reflects the brand’s holistic approach to fitness, balancing performance, recovery, and wellbeing. Together, these projects showcase the diversity and inclusivity at the heart of the Total Fitness experience.

“Finding the right partner to bring to life our brand promise through our imagery is really important to us, but the team at 1FitLife have been able to do it in a way which doesn’t just deliver for our brand, but in a way which does it for our culture too. They understand what brand means and how digital content is pivotal in expressing what it is you promise. Creating content for our broad, rich brand promise is not simple, but 1FitLife nail it every time. And they’re just great humans.”