SCL Group
Brand Strategy Consulting & Content Production for SCL Group
Project Overview
SCL Education Group was established in 1999 and with 20+ years’ experience in unlocking potential across the UK, their vision is to positively impact on the future prospects of one million children and young people. They are leading providers in education, apprenticeships, traineeships, adult education, childcare, sports coaching and end point assessment. SCL is built on four organisations, each with a unique offering- Our aim was to bring more clarity to what they do through online and offline communications.
Project Solution
We worked with SCL through a process to define their content and digital future. Our strategy consultancy helped establish their brand architecture and competitive position. Our skills in brand and design helped to develop their story and produce marketing campaigns and assets that defined this identity. To ensure the delivery of energetic yet educational content, we managed multiple shoots from concept to delivery. Our content was designed to send powerful messages about SCL’s identity and service to help customers understand their story.
