Project Overview

David Lloyd Health Clubs is Europe’s leading health, sport and leisure group, with 123 clubs across the UK & Europe.  1FitLife proudly partnered with David Lloyd to develop the brand positioning, produce international campaigns and design bespoke on-demand workouts for their 6 Signature Fitness Class products.

The Signature Fitness Classes are David Lloyd’s most premium classes. Our aim was to inspire the online group exercise community, increase in club visitation and generate brand positivity.

Project Solution

Our strategists and creatives worked with David Lloyd to ensure their visions came to life. Through facilitating brand workshops, 1FitLife conducted research and strategy work across the 6 classes developing brand beliefs, audiences, identities and more.

Working with the heads of each product, we determined the content requirements and tailored our services to meet the needs of each campaign. Though each class offers a unique experience for their members, the campaigns have been designed to reflect unity across the assets that live online, in-club and on the app.

Once each class had been established, we produced 164 on-demand workouts across the 6 products.

Today, the Signature Fitness Classes are David Lloyd’s most popular classes, and our content is used across all marketing channels, in-club and throughout their new app.

“The SPIRIT class photoshoot shoot was one of the best shoots we have done and I am so pleased and proud of the outcome. The 1FitLife team are a fantastic team to work with, so helpful and knowledgeable”
Tina Traina – Head Trainer, SPIRIT, David LLoyd Health Clubs

David lLoyd Spirit Branding Print & Digital Design, Campaign Creation, Brand Identity

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