TOTAL FITNESS
January Campaign

1FitLife has worked with Total Fitness Health Clubs, one of the leading health club chains in the UK, since 2018. They have 17 health clubs across the North England and Wales, with over 100,000 members and 600 employees.

The Total Fitness offering is for everyone – all ages, all sizes, all abilities. A dynamic cast was required so we could express that at every touchpoint. The content featured a broad spectrum of gym goers, and specific members for more tactical videos.

This shoot was done in collaboration with another agency. 1FitLife was tasked to provide a Fitness Director, Photographer, lighting technician and models for each scene. The lighting technician had to move quickly and do a full relight for 10 different scenes ready for our photographer and the in-house videographer to start shooting.

We provided Total Fitness with a selection of different models to choose from, ensuring they are fully insured and royalty free. Each model had been carefully vetted to ensure they have the right skills, experience and positive ‘can do’ attitude.

The lighting technician had to move quickly and do a full relight for 10 different scenes ready for our photographer and the in-house videographer to start shooting.

The 1FitLife photographer and Fitness Director worked together to show the gym member preparing themselves for the exercise, before then completing it. Then we will cut to a wide shot to show the gym member achieving their goal. This was captured in a deeper depth of field that showcased the entirety of the gym apparatus they were using.

The team collaboration with the in-house videographer, other agency and 1FitLife was very successful and the quality and quantity of the output was extremely high.