Slimming World was founded by Margaret Miles-Bramwell OBE in Derbyshire in 1969 and has become the UK and Ireland’s leading weight loss organisation with more people choosing to attend a Slimming World group each week than any other weight loss programme. We support hundreds of thousands of people, both in our groups and online, to lose weight and to adopt new habits to stay slim for life.
1FitLife was commissioned to create 52 bespoke Body Magic fitness videos to support its group and online members to make being active part of their daily routine.
The move comes after Slimming Worlds’ research showed there was demand for more online resources for members at every stage of being active. The Body Magic content has been
1FitLife worked with Slimming World to design, produce and market online videos to enhance its Body Magic programme. Each video was created with a fitness philosophy designed with the low level baseline fitness and physical literacy users at mind. The videos were filmed in the 1FitLife Studio set in a welcoming, homely style. The science based workouts were designed in realistic and attainable segments of 5, 10 and 15 minutes, so Slimming World’s members can create a routine before building on it, to ensure it becomes a sustainable lifestyle habit. To achieve this, 1FitLife started with delivering a number of strategic workshops, gathering input and knowledge of Slimming Worlds 53 year history, culture and values to develop a strategic creative direction ready for production. This also involved sourcing, recruiting and training professional fitness presenters as well as designing graphics that provide motivational and affirmation.
The workouts have been extremely well received by members and Consultants alike. The app has seen a huge uplift in visits and views of the workouts are outstanding. The workouts have helped position Slimming World as not just a leader in weight loss management but also an expert in fitness prescription for the low level fitness baseline target market. This project has now been picked up by the national media and trade press.