Client
Parkinson’s UK is a charity that was founded in 1969 to support people with Parkinson's disease. To this day, they continue to work alongside scientists and experts in pioneering research to ultimately find a cure, whilst continuing to offer ongoing support for those living with Parkinson's disease. Their mission is that, together as a people-powered movement, they will find a cure and strive to help people to live as well as possible and make sure everyone understands the real impact of Parkinson’s.
Objectives
Parkinson's UK wanted 1FitLife to produce six bespoke exercise sessions suitable for those with Parkinson’s disease, to be streamed on the charity's YouTube Channel for all to access.
1FitLife and Parkinson's UK worked alongside two physio-led, Parkinson’s specific exercise groups; Reach Your Peak and Neuro Heroes, who choreographed and presented the session content along with some of their patients. The aim was to showcase how physical activity can have a positive impact on a patients’ symptoms and provide resources to help benefit their community’s wellbeing.
Services
1FitLife were connected with Parkinson’s UK, Reach Your Peak and Neuro Heroes from the start of the process. The aim was to make sure that both the exercise groups and their patients were comfortable and prepared for the production days.
In pre-production, 1FitLife organised regular check-ins and support, helped assist the physios in the choreography process to make sure it was production-ready and to create all the music playlists that were used in the sessions over the two-day production.
During production, 1FitLife filmed six exercise sessions, captured interviews with Parkinson’s UK, all the physios and patients, and captured plenty of ‘behind the scenes’ content.
In post-production, 1FitLife kept in close contact with Parkinson’s UK in order to produce the highest quality of desired content for the client.
Results
Having the client, physios and patients on set and throughout the process from start to finish enabled 1FitLife to be on board with everyone’s expectations and to really appreciate and understand the importance of the content created and to see at face value how it was benefiting the patients’ health and wellbeing. Parkinson’s UK now has six sessions, soon to be live, to share with its Parkinson’s community on YouTube.
