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    Customisable ‘New Normal’ Campaign
    For Gladstone’s Clients

  • Client

    Gladstone is a leading supplier of Leisure Management Software in the UK and Ireland, endorsed by leading health and fitness professionals and enterprise technology partners, with over 400 customers, 30,000 users relying on our software to manage membership, bookings, check-in, security, point of sale and business intelligence every day. Millions of members also benefit from our products by joining, booking and making payments online, via smartphones or through self-service kiosks twenty-four seven.


    Gladstone wanted to create a “campaign-in-a-box” which is a pack of materials that we can give to its customers FOC.

    The objective was to demonstrate that as their leisure software supplier they care about the success of its customers and want to help them succeed.

    The output is a set of generic materials that the client can customise with their own logos and timetables, where Gladstone is providing 75% of the content they need to market to their members.


    1FitLife set about creating three different campaign concepts for Gladstone to choose from including campaign name, direction, slogan, #hashtags and a key messages.  Once the preferred option was chosen, 1FitLife then designed multiple marketing assets to be used across different marketing channels i.e. social media, In-club digital boards, website, advertising etc.


    The campaign has been downloaded over 100 times so far by different fitness and leisure organisations, and is being used across the UK by different leisure and gym operators to help them get back to normal. You can find the campaign here to download.

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