Client
FIRE Fit aspires to be the world’s hottest boutique gym brand whose workouts promise to fire you up so you can take on life’s challenges with guns blazing. Our inspiring Rockstar trainers deliver some of the most innovative fitness class experiences within a boutique gym environment in the market today, designed to forge, sculpt and shape every body.
Objectives
1FitLife were tasked with producing imagery to showcase 3 of FIRE Fit’s innovative classes and boutique gym vibe. Our portrait photography would be used across all marketing channels, to promote their new gym and overall brand image.
Services
1FitLife oversaw all organisational and creative aspects for FIRE Fit. From casting models to editing the images, we covered all aspects of pre production, production and post production.
The photoshoot, in our large studio, featured professional photographers, makeup artists and lighting technicians; all of which guaranteed the delivery of the sleek, fierce and high key black and white imagery, desired by FIRE Fit.
Results
Having the client on set enabled us to tailor to FIRE Fit’s precise expectations. FIRE Fit now has a library of high quality, fashionable gym photography, ready to publicize in any form.
